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GREEN PAPER ON THE DEVELOPMENT AND PROMOTION OF TOURISM IN SA - B-BBEE COMPLICATIONS FOR BUSINESS

Green paper is available at- www.tourism.gov.za.

The Green Paper on the Development and Promotion of Tourism in South Africa dated August 2023 is a policy document that outlines the government's vision for the development and promotion of tourism in the country. The Green Paper is based on the following four pillars:

  • Transformation: The tourism sector must be transformed to be more inclusive and representative of the South African population. This includes ensuring that black South Africans have greater ownership and control of the sector, and that the benefits of tourism are shared more equitably.

  • Growth: The tourism sector must grow sustainably in order to create jobs and boost the economy. This includes attracting more international visitors, developing new tourism products and experiences, and investing in infrastructure and marketing.

  • Inclusivity: The tourism sector must be inclusive and accessible to all South Africans, regardless of their race, gender, income, or disability. This includes developing tourism products and experiences that are affordable and accessible to everyone.

  • Sustainability: The tourism sector must be sustainable and environmentally friendly. This includes conserving natural resources, reducing pollution, and promoting sustainable practices.

Impact on B-BBEE

The Green Paper on Tourism will have an impact on B-BBEE in the following ways:

  • The Green Paper's focus on transformation is likely to lead to increased opportunities for black South Africans to participate in the tourism sector. This includes opportunities in ownership and management, skills development, and enterprise and supplier development.

  • The Green Paper's focus on growth is likely to lead to the creation of new jobs in the tourism sector. This will benefit all South Africans, including black South Africans.

  • The Green Paper's focus on inclusivity is likely to lead to the development of new tourism products and experiences that are affordable and accessible to all South Africans. This will benefit black South Africans, who are often excluded from the tourism sector due to financial constraints.

  • The Green Paper's focus on sustainability is likely to lead to the creation of new jobs in the green economy. This will benefit all South Africans, including black South Africans.

The Green Paper's focus on transformation, growth, inclusivity, and sustainability is likely to lead to increased opportunities and benefits for black South Africans in the tourism sector.

Examples of how the Green Paper on Tourism could be implemented to support B-BBEE

  • The government could provide financial assistance to black South Africans to start and grow tourism businesses.

  • The government could provide training and skills development programs to black South Africans in the tourism sector.

  • The government could require that tourism businesses meet certain B-BBEE criteria in order to qualify for government contracts or incentives.

  • The government could promote tourism products and experiences that are owned and operated by black South Africans.

By implementing these and other measures, the government can help to ensure that the Green Paper on Tourism delivers on its promise of a more transformed, inclusive, and sustainable tourism sector.

The impact of the Green Paper on Tourism on white-owned tourism businesses will depend on how the policy is implemented. If the government is able to implement the Green Paper in a fair and equitable manner, then white-owned tourism businesses could still thrive. However, if the government implements the Green Paper in a way that is discriminatory or unfair, then white-owned tourism businesses could be negatively impacted.

Here are some of the potential effects of the Green Paper on white-owned tourism businesses:

  • Increased competition: If the government provides financial assistance and other support to black-owned tourism businesses, then this could lead to increased competition for white-owned tourism businesses.

  • Reduced market share: If the government promotes tourism products and experiences that are owned and operated by black South Africans, then this could lead to a decline in market share for white-owned tourism businesses.

  • Increased costs: If the government requires tourism businesses to meet certain B-BBEE criteria in order to qualify for government contracts or incentives, then this could lead to increased costs for white-owned tourism businesses.

However, it is important to note that the Green Paper on Tourism is still in its early stages of development. It is not yet clear how the policy will be implemented. It is also not yet clear what specific measures the government will take to support black-owned tourism businesses.

White-owned tourism businesses can mitigate the potential negative effects of the Green Paper on Tourism by taking the following steps:

  • Focus on quality and service: White-owned tourism businesses can differentiate themselves from their competitors by focusing on quality and service. They can do this by investing in their staff, their facilities, and their products and services.

  • Target a niche market: White-owned tourism businesses can target a specific niche market, such as luxury travelers or adventure travelers. This will help them to avoid direct competition with black-owned tourism businesses, which may be targeting a different market segment.

  • Partner with black-owned tourism businesses: White-owned tourism businesses can partner with black-owned tourism businesses to offer joint products and experiences. This can help them to reach a wider audience and to tap into the black tourism market.

By taking these steps, white-owned tourism businesses can position themselves for success in the new era of tourism in South Africa.

Any person who wishes to submit written inputs in connection with the Green Paper on the Development and Promotion of Tourism in South Africa is invited to do so within 60 days from the date of publication of this Notice. Comments received after this time may not be considered. The Green Paper is also available on the Department’s website at www.tourism.gov.za.


Submissions should be forwarded in writing to the Department of Tourism:

a) Mailed to the Department of Tourism, for attention: Mr Senzo Nkala, Private Bag x424, Pretoria,

0001

b) Delivered by hand to the Tourism House,17 Trevenna Street, Sunnyside, Pretoria, 0001

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